Shopping Lists(Waitrose)
AI-assisted shopping lists that understand intent, adapt in real time and drive more basket value.
- AI
- Personalisation
- Commerce
Selected Work
Case studies.
A selection of projects where I've led end-to-end design to solve complex problems and deliver real outcomes.
QuickShop(Waitrose)
Smart recommendations at the right moment to make shopping faster, easier and more relevant.
- Recommendations
- UX
- Growth
Transactional website and IPO(PrimaryBid)
Simplifying complex IPO investment workflows for trust, clarity and confidence at every step.
- Fintech
- SaaS
- Trust
AI language learning(Kaizen Languages)
iOS and Android AI language learning app that adapts to motivation, ability and real-life progress.
- AI
- iOS
- Android
Feedback
What others say.
Jac is a proactive, high-impact Senior Product Designer who improved delivery speed and consistency on PrimaryBid's flagship IPO product.
Jacinto has led our UX/UI covering our app and website for the last 3 years and has been tremendous.
Jacinto has done an amazing job designing the Smarter app and has been a pleasure to work with.
My approach
Behaviour first
I start with real human behaviour to design experiences that resonate.
Systems thinking
I connect the dots across users, data, tech and business to find leverage.
Commercial impact
I design for outcomes that drive value for users and the business.
Prototype the invisible
I use prototypes to test ideas early and reduce risk with confidence.